STONES of PHILLY

A website is the first step in launching and growing your online presence. It is the one platform that can drive:

• Sales
• Targeted leads
• An identity for your brand
• Users looking for information about your brand.

These are the main functions of a brand, and if you plan to grow your business, make sure there are no designing mistakes in it. Creating a site is an art, and you learn from trials and errors. But some mistakes can cause a visitor to leave your site within a second and never come back. Such mistakes can cost you a lot. That is why whether you are creating a new site or want to upgrade the existing one, make sure you avoid certain mistakes.

Let’s talk about the mistakes that you want to avoid to create the perfect website for your business.

1. Not enabling zoom on mobile websites

One crucial piece of data that you should keep in mind is that the number of people who access websites on mobile is higher than the number of people who use desktop. So, if a person accessing the site via the website finds that there is no zoom button, it will suck.

They won’t be able to read the text as they are small. Or if the viewer wants to zoom in on a picture, it is not possible either. It will force them to leave the website because it is an inconvenience to them.

2. No clear CTA

CTA or call-to-action is a vital part of your website. A CTA is a guide that tells the consumer what they have to do or where they should go. It is necessary because without it, generating leads would be kind of a problem.

A lot of websites don’t have a CTA, or it is not clear, which is even worse than not having a CTA. It should be simple, like add to cart or move on the next page or so on. It is not a puzzle for your viewers to solve, so don’t treat it like one.

3. Not working on your images

When it comes to images or visuals in your website, make sure they are of high quality, but their size needs to be less. To ensure that the size is low and quality high, use Canva to create original images, edit them, and also to resize them.

A superior quality image can promote your business more as viewers might pin it or share it on Instagram. Also, Google ranks images too, so better buck off your game.

The image size matters too because if the size is too high, it will slow down the website, and it will take tons of time to load.

Lastly, keep in mind, not to add too many images on your website. For instance, your home page can do away with a single dynamic picture instead of 5-6 sliding ones.

4. Pop-ups that comes the minute someone comes to your websites

Pop-ups or pop-overs are imperative for a website, and they have their benefit too. So, use them, but the mistake with this is them popping up as soon as the viewer clicks on the website link. Whatever the pop-up is asking- to sign up or to subscribe is something that will never happen, until and unless the viewer sees what the website is all about.

If you are not letting them see your content and expect them to just sign up, it will lose you, potential clients. Lastly, make sure the little cross button on the website actually works.

5. Not measuring the website’s performance

Another big mistake that many website designers do is not tracking their performance. It is your brand identity, a source of your income, and a place for you to interact with your customers. If you are not tracking:

• Are your customers liking your content?
• Whether Google is ranking the page high, or not?
• How many people visit you in a week or so?

Then, how will you work to improve your website? Thus, use Google Analytics or other tools for monitoring the performance of your website.

These are silly mistakes that anyone can make even a professional. The trick is to learn from it and not commit the same trivial things again and again. Also, make sure that before you dug deep into creating a website, know what results you expect from it.