Hola Fragrance Afficionados
Well, stated ― “Odours have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odour cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”
“A good fragrance is really a powerful cocktail of memories and emotion.”
The fragrance is a necessity besides the fact- it smells magical! Scent marketing is unquestionably one of the recent trends that enrich the traveller’s experience in the hospitality industry. The fragrance of a particular place is associated with special feelings and desires. In this post, we will understand how fragrance marketing techniques can enrich the guest experience and satisfaction.
More than ever, the hospitality industry is concerned about the quality experience for their guests and therefore paying attention to detail and not merely to the mainstream aspects of ambience and design. Yes, you heard it right. The scent can enhance mood, evokes memories, soothes, and delights you. When a hotel’s signature scent accompanies the guest throughout their stay, it creates a one-of-a-kind experience for them.
When you step into the sumptuous grandeur hotel there is a divine and blissful whiff in the air. Are you fond of travelling or a travel junkie by heart? You love to indulge in comfortable spots during your stay. TBH, I am pretty sure you must have your favourite boutique hotel where you love to visit again and again and rejoice your stay. Have you ever given it a thought what are the things that make your stay memorable? This comes as no surprise that fragrance gets great attention as much as the interior, design, and ambience of sumptuous boutique hotels. The fragrance has the power to define an environment. The fragrance creates a pleasurable, unforgettable and memorable experience for guests.
Luxury boutique hotels, spas, and stores are renowned for their class apart exotic location, ambience, interior and not to be missed the exotic and brand-defining scents. You perhaps have noticed quite a lot of times that a luxury boutique hotel invokes a feeling of exclusivity and a feeling of lavishness. I couldn’t overemphasize how important an elegant and exquisite fragrance is to enhance the customer experience.
It is scientifically evident the fragrance has the power to affect the mood of people.
This post entails everything you need to know about the growing business of scent marketing in the hospitality industry.
So, without any further ado, let’s get started.
Creating lasting memories is a complex art
When you are into the hospitality industry you have to consider a few factors such as colours, textures, and many other things. You need to keep in mind the mood you want to waft through the lobbies as well as the guest rooms.
But how you are going to shortlist the proper scent for your hotel business? What fragrance evokes the right mood, reflects your brand well, and doesn’t feel OTT neither is overpowering.
Some perfume aficionados in the olfactory industry create a signature fragrance as a success template for the hotel to make the hotel’s signature scent smell unique and like the ideal version of the location.
Let us have a look at a few aromas ideal for hotels:
Fresh Raine– Most hotels prefer this fragrance because Fresh Raine is the most delicate and polished aroma. If we delve deeper, it has an intense smell that recalls of a fresh new start.
Sensational– The top notes of this sultry fragrance consist of green palm, mandarin, pear, and pomegranate that lend a refreshing and lively fragrance to the ambience.
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The Power of Fragrance Marketing
As per the experts, guests are likely to recall what smells intense during their stay. Yes, the discerning hoteliers have raised the fragrance bar even higher and use exotic and high-end scents for their lobbies, spas, and casinos such as Tamboti Woods, Oudh, Tonka etc. They believed that unpleasant dispersal of scent could leave a negative impression in the minds of guests.
Trust me, when you get it right, the hotel experience becomes pleasant and enduring. Scent marketing is nothing up-to-the-minute, but it is a marketing investment that has grown exponentially.
At, Fragrance Cosmetics Perfumes, you can shop the choicest designer perfumes to entice your loved ones.
“A good fragrance is really a powerful cocktail of memories and emotion.”
Thanks for reading.
