Amazon SEO Framework Fundamentals To Improve Your Product Ranking


Wanna get your product onto the top listing using Amazon SEO, but you don’t know how to execute it properly? Learn the simple steps to get it done here! 

Amazon SEO has been the buzzword among many sellers. Everyone wants what they sell to appear outstanding in front of potential customers’ eyes. Thus, when E-commerce experts suggest utilizing this technique to quickly get products listed on the very first page, as Amazon sellers, you may want to take advantage of Amazon SEO, eventually improving your product ranking. 

Yet, how can you execute it successfully? What should you do to develop a good Amazon SEO strategy? Check out our six-simple-step detailed guide on using this technique below to make the right move! 

What Is Amazon SEO? 

SEO (Search Engine Optimization) is a wide-known term in the marketing world. Typically, people will consider SEO the essential technique that enables your website to rank higher on Google and gain a considerable amount of organic traffic and views. Owing to this practice, you will not have to pay a single penny to earn the top rank on the first search page. 

Nevertheless, it is crucial to emphasize that professionals have applied SEO practice not only in Google Search Engine but also in other search engines like Amazon Marketplace. This means if you try utilizing Amazon SEO and manage to optimize your listing appropriately, you will be able to show the products to an enormous number of shoppers who are looking for the exact kind of goods you offer. So now, as long as your product is attractive enough, it should not be a big challenge to convert those shoppers into paid customers, gaining massive profit in the long run. 

But is it challenging to improve your Amazon SEO? Not at all. Keep reading to figure it out! 

5 Fundamental Steps To Improve Your Amazon SEO Performance & Ranking

Although it requires some techniques and practice to master Amazon SEO skill set, you can start your learning journey with the six simple steps below. After that, you can pick up some hands-on experiences and valuable lessons on the go. 

Step 1: Research your competitors carefully 

Without a doubt, those competitors who sell the same product type are the ones you should beat to acquire more loyal shoppers. Thus, it is inevitable that the first crucial step you should take is to research and study your competitors’ strategies carefully.

Enter your product name or brand name onto the search bar and wait for the results. Then, analyze the products appearing on the first page. How do they describe their products? How do shoppers review them? What type of images do they use? You should learn their characteristics and strategy to surpass them later, ranking higher on product listings.  

Step 2: Present your beloved customers with excellent service 


A9 – Amazon’s search algorithm considers two main characteristics: relevance and performance to decide the product ranking. This means your search position depends on how you write your product description and how your customers rate your products. Hence, several professionals have emphasized the importance of selling quality products and getting genuine customers’ reviews.

When your product has been a good investment, you may want to put a small thank-you card in the package before sending the product. This card can significantly impress shoppers and remind them to leave some excellent reviews for your goods. Also, if they did experience a defect, it would be wise to offer a replacement product or a refund. Don’t ignore these customers since those 1-star or 2-star reviews can ruin your image. 

Step 3: Choose the right keyword 

When you have ensured your service quality, it is time to prepare for an appealing sales copy. Yet, before you fast forward to order a copy, do thorough keyword research first. 

At this step, you can take advantage of popular Amazon keyword research tools, such as Keyword Scout, Ahrefs, and Seller App. As they possess an enormous amount of search data extracted from Amazon Marketplace, these tools will allow you to grasp a concrete understanding of your customers’ search behavior. 

You can input a potential keyword such as your product category, product name, brand, and product serial, or enter the ASIN (Amazon Standard Identification Number) onto their keyword search bars. Unlike regular Google search or Amazon search, which usually generates articles or products, these tools will provide you with further keyword-related details, including keyword search volume, click rates, and its ads pay rate. Plus, they will enlighten you with some relevant keywords that shoppers also use to search for products like yours. 

Step 4: Write persuasive sales copy

Selling products through an E-commerce platform, you may find it challenging to utilize your sales skill set. For example, you cannot always talk to your customers directly if they don’t reach out to you through chat. But, it does not mean you will waste your talent. Use those skills to produce a compelling sales copy. 


At this step, you should provide your customers with all necessary information about the product, such as the brand, product origin, manufacturer, materials, and its unique selling points. Yet, bear in mind that you should not only state the features. Tell them how the products will benefit their lives, similar to how you communicate and convince your customers in real life.

Step 5: Optimize your listing with relevant search keywords

Now that you have prepared a compelling copy and a list of relevant keywords, it is time to combine the two and start optimizing your listing with those resources. 

First and foremost, have a look at the Amazon product page style guide. In this document, Amazon people present you with essential product titles, product images, and relevant product category section requirements. Hence, you should check it out and follow their guideline. 

Now, here are some moves you should take to optimize your listing: 

  • Product title: Include important information such as the product’s benefit and its selling point in the title. Don’t make it too lengthy. Keep it within 70 characters so that shoppers using mobile applications can see the full title. 
  • Highlights: Besides listing the features, you should describe how customers may benefit from your product. For example, “this cleaner will help your kitchen shine brightly after only one or two wipes.” 
  • Product description: Tell your product story and how they will solve the customers’ pain points. 
  • Additional information: Don’t just skip this part. Since the other section has some character limitations, you should utilize the main and relevant keywords to present the information on your products in further detail. Also, use some more images to visualize the product’s impacts and features. 

Final Thoughts

In short, though it is not easy to improve your product ranking, it is not an impossible mission. Therefore, we hope that with our 5-simple-step guide mentioned above, you will manage to climb up the listing and acquire new customers soon. 

If you need further support on how to write a good sales copy or how to optimize Amazon SEO, visit Olifant Digital website. Our team will help clear out all your concerns.


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