How To Make a Product Explainer Video for a New Launch

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If you’re running a specific business, you might want to advertise your work after a while. It can be about a product or a service, depending on what you offer.

However, making a product explainer video isn’t as easy. It comes with many questions that you have to ask yourself before putting it together. There are many key elements you would need to include in your video. It can be a bit frustrating when it’s the first time you’re creating it. Of course, you want to appear professional to your audience, and your video should help increase sales.

How do you make a perfect product explainer video, though? It seems like a complex thing to do, but it’s not impossible. Here we will explain all the steps and help you create an ideal product video.

What is a product explainer video?

As the name suggests, the product explainer video explains your product or service. It can last for about 30 to 90 seconds, and it should explain the key elements. You can do it yourself, contact a freelancer, or ask a product demo video agency to do it for you.

What are the steps for a good video?

If you do everything or most of the things yourself, we’ll give you tips to create a good video. These steps are crucial for the overall quality of your video.

Writing down ideas

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Everything starts with an idea. It’s always a fresh part of the process because you can think of anything. Know what your company is about and write ideas around that theme. Try to see what made the other companies’ products succeed, get inspired, and make something unique. You don’t want your product to be a cheap copy but something new and fresh.

Setting the format

When you’re done writing ideas, you have to know the right video length. You don’t want to make the video last too long. Sometimes, you would have loads of ideas, and you might have a problem squishing them into one video.

Because of its restricted format, implementing every idea into a video might be a challenge. Think about the most important elements and eliminate the less relevant info. Another thing to consider would be the word count. The optimal number should be around 70 words per 30 seconds, but just keep in mind not to overfill the video with unnecessary words.

Creating a structure

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When you sort out the video length, you need to create a structure. It has to be concise and crystal clear to the people. Not to mention, it has to be memorable as well.

Your video structure should contain four elements:

  • Problem
  • Solution
  • Product legitimacy
  • Call to action

When your video starts, it should introduce the audience to the problems. Those problems have to be relatable to many people, so make sure they’re relevant. After that, mention a brief background of your product and explain how it can help solve the problems.

Then, you would need to show your product in practice. In other words, your product has to be legit and convincing. Now it’s time to engage people by calling them to action. You can offer them deals like a free trial, early-bird discount, or a regular purchase link.

Choosing the video style

Depending on your product or business background, you can choose different methods. It can be a live take of your performance, mixed scenario, 2D animation, 3D animation, or a simple black-pencil drawing on a blank background. There are a lot of different styles you can pick.

Target audience

Before putting your video in public, don’t forget to choose your target audience. Is it going to be for kids, teenagers, students, the middle-aged, parents, or the elderly? Building a niche for the audience will help clear out the purpose of the product.

Performance rehearsal

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First of all, your speech has to sound confident. Mumbling and stuttering will make you appear insecure and unprofessional. Set the right tone for your performance. The video can be serious or humorous, and your speech should match the theme. A hint: adding a bit of humor can make your video memorable.

Recording voiceover

If you’re going to talk over a video rather than talk live, record a voiceover. With a confident voice and the right tone, it can sound professional, but don’t forget the necessary equipment for the video. Make sure you have the proper mic for the job. The sound quality is equally important.

However, if you don’t feel like you’re a man for the job, you can hire a professional. Try to get in touch with various freelancers on freelancing platforms.

Background music and sound effects

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Something you’d hear in any commercial is the music and sound effects. Without them, a video can feel empty and incomplete. You can create your theme and sound effects, find royalty-free audio tracks, or ask a freelancer to do it. Again, make background music and sound effects match your video theme.


When you put all the necessary elements in the video, it’s time to make a professional production. That includes quality audio takes, the video takes, the right sound level between the tracks, and the final mix. As we mentioned earlier, you can hire a professional to do it if you can’t do it yourself.

Launch date

When you get everything right, it’s time to plan the release date. You would have to pick the launch date and let your audience know when to expect it. Just make sure it’s not in a day or two. You will need more time to notify a larger audience.

Create posts that indicate a fraction of your product. Upload them within a month or month-and-a-half period, with slight breaks. You can upload short or picture-type teasers as a post on social media. Also, it can be a countdown that slowly prepares your audience for the big thing.

Last but not least, you need a good marketing plan. People would have to know that your product exists – you can promote it on various platforms like social media and your website. You have to invest some money in promotion, but it pays off.


These are the methods for creating a product video and making it visible to the audience. If you follow these tips, you can make it far with your video. Try to be creative with your video and find a way for it to become memorable. Before you launch the video, make sure the marketing is well-planned. With that, have fun while creating a video, and good luck!


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